COMPANY HEADQUARTERS AND PUBLIC AFFAIRS SATELLITE OFFICES ARE ONE FAMILY, AND AT THE SAME TIME TWO VERY DIFFERENT WORLDS.WHY IS IT SO DIFFICULT TO SPEAK THE SAME LANGUAGE WITHIN ONE ORGANISATIONAL BODY?
NATIONAL HEADQUARTERS AND THEIR SATELLITE PUBLIC AFFAIRS OFFICES OFTEN DESPAIR ABOUT EACH OTHER: HEADQUARTERS DO NOT UNDERSTAND POLITICAL PROCESSES, PUBLIC AFFAIRS OFFICIALS DO NOT GRASP THE BUSINESS STRATEGY. WHERE ARE THE STUMBLING BLOCS AND HOW CAN SATELLITE OFFICES BE INTEGRATED?
AUSTRIA’S ELECTION THRILLER OF A NEW PRESIDENT IS A SIGN OF FEAR OF CHANGE IN EUROPE. PUBLIC AFFAIRS PROFESSIONALS POSSESS A SPECIAL TALENT – AND THEREFORE RESPONSIBILITY – TO HELP MAINTAIN PEACE AND RE-ESTABLISH STABILITY. HERE’S WHY AND HOW.
WHAT CAN YOU DO IF THE EUROPEAN PARLIAMENT INVITES YOU TO TAKE THE HOT SEAT IN AN UNCOMFORTABLE HEARING? SOME INSIGHTS INTO HOW TO SURVIVE SUCCESSFULLY.
SOME WANT TO GET IN – OTHERS WANT TO GET OUT OF THE EU “BUBBLE”, AND THEY ALL FACE THE SAME DIFFICULTIES: WHAT AM I CAPABLE OF ASIDE FROM MY CORE QUALIFICATIONS, AND HOW DO I MARKET MYSELF? LET’S LOOK AT TRANFERABLE SKILLS.