Blog 07 – Lost in translation: 3 reasons why company headquarters and their satellite Public Affairs offices do not understand each other
NATIONAL HEADQUARTERS AND THEIR SATELLITE PUBLIC AFFAIRS OFFICES OFTEN DESPAIR ABOUT EACH OTHER: HEADQUARTERS DO NOT UNDERSTAND POLITICAL PROCESSES, PUBLIC AFFAIRS OFFICIALS DO NOT GRASP THE BUSINESS STRATEGY. WHERE ARE THE STUMBLING BLOCS AND HOW CAN SATELLITE OFFICES BE INTEGRATED?
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